MARKET RESEARCH
Giraffe Consulting specialises in conducting high quality, customised market research for our private sector clients. Often market research is an important component of wider strategy assignments. We also undertake business development projects, covering the UK and overseas markets, to identify specific business opportunities for our clients and put them in direct contact with potential customers.
By undertaking a contact programme of telephone and/or face-to-face research, we can help you identify:
- Details of target companies
- Target customers / key contacts within those companies
- How they go about purchasing
- Feedback on any changes to your products and services that will be required to meet local market needs
- Customers' expectations regarding quality and delivery
- Immediate sales leads
- Prioritise prospects
- Information on competitors' pricing
- Information on sales strategies pursued by competitors
- The most effective routes to market
- The most useful trade shows and exhibitions
Our market research service includes:
- Telephone and face-to-face research
- Traditional desk research
- Internet and on-line research
- Access to the Financial Times research services
- Access to Responsive Database Services' Business & Industry on-line database
- Access to HighBeam Research (US-based)
- Access to mad.co.uk
- Access to National Library Business Library and Scotbis
