Strategy

STRATEGY

Giraffe Consulting helps companies develop winning strategies, become more customer-focused and gain competitive advantage. We help businesses focus, identify opportunities, set realistic objectives, priorit ise actions and implement their strategic plans.

General and International Strategy Workshops


We facilitate strategy workshops to help our clients create an effective strategy. Over the last 5 years we have run approx. 50 general and international strategy workshops in Scotland. Each is bespoke and tailored to the company's products and markets. A typical one-day strategy workshop includes:


  • Examining the company’s current strategy and objectives
  • Assessing capability (skills, knowledge, time, resources, finances)
  • Reviewing previous sales experience
  • Considering the value proposition to customers
  • Identifying and prioritising the best opportunities
  • Discussing the best route(s) to market
  • Looking at the ‘partner proposition’ to international partners 
  • Examining potential to market the product more aggressively online
  • Reviewing international costs and pricing
  • Developing a ‘maturity model’ / action plan for future development 
  • Including appropriate support from SDI, HIE and other sources


 Our Approach

The support we provide is strategic and practical. Our role is to help you develop a successful roadmap to accelerate the growth of your business:

  • Stimulate and challenge your thinking
  • Identify the right opportunities for growth and investment
  • Encourage strategic focus and choice
  • Develop a well thought-out strategy and action plan
  • Convert strategy into operational reality
  • Define the capabilities you must build
  • Strengthen your strategy and business development processes
  • Equip your team with the skills to execute your plan successfully
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